Tuesday, May 3, 2022

HelloFresh is successfully reducing its carbon footprint more and more every year

Booming online meal kit service, HelloFresh has proven to environmental professionals that ordering its meal kits produces an average of 31% fewer carbon emissions than purchasing standard groceries and cooking a meal at home in the United States.

On April 26, HelloFresh published its ISO 14040 compliant life cycle assessment (LCA) presenting the company’s astonishingly low carbon emissions and a sustainability report illustrating its progressive strategy to remain environmentally friendly throughout this past year.

One of HelloFresh’s primary goals is to reduce its carbon footprint as much as possible by generating less food waste, curating efficient delivery and warranting a shorter supply chain for all deliveries. Not only does the company actively offset 100% of its carbon emissions, but it additionally uses 100% sustainable electricity in all production sites and offices.

Organic or non-organic, the ingredients used to make meals produce the largest amounts of carbon emissions in the food industry, which is then followed by distribution. Specifically, meats such as beef and pork generate up to 60 kilograms of greenhouse gas emissions per kilogram of meat being produced.

This issue is nearly unavoidable for most who eat meat, however, distribution is also a very large contributor to the carbon footprint of foods in the industry. Therefore, sourcing ingredients from reliable, sustainable food businesses like HelloFresh is a much cleaner alternative.

With meal plans friendly to all types of diets, HelloFresh has curated a variety of vendors who all practice sustainability in their food production.

According to the Natural Resources Defense Council, an average of 40% of food in America ends up in the trash/landfill. However, HelloFresh’s business model authorizes weekly forecasting of consumers’ food demands which ultimately results in less food being thrown away due to unsold inventory and food being wasted due to over-portioning.

And while dealing with fewer food scraps is cleaner and more convenient for humans, it is not so convenient for raccoons. According to an article published by Newswire, HelloFresh’s production site in Canada says “Sorry, not sorry” to the raccoon community.

“After all, HelloFresh meals generate 72 per cent fewer food scraps during meal preparation than non-HelloFresh meals, which is great news for humans, our wallets and the planet, but not exactly ideal for the country's notorious ‘trash pandas,’” says Newswire.

There are advantages and disadvantages to everything.

Nevertheless, HelloFresh’s supply chain additionally cuts out all of the unnecessary middlemen foods sold in stores usually navigate through by sourcing its products from farm to a HelloFresh production site then straight to the customer’s home.

 


Following up to the LCA study, HelloFresh’s sustainability report shares the company's achievements and goals over the past few years. Based on the company’s 2019 criterion, HelloFresh had fulfilled a 48% reduction of carbon emissions by the end of 2021.

It is apparent that the company is headed right on target with its goal of a 60% reduction by the end of 2022.

HelloFresh is undoubtedly doing its part by taking large, powerful steps toward a green future by actively reducing its carbon footprint and encouraging anyone and everyone to do the same by ordering healthy, sustainable food.

Photo: No Revisions, Unsplash

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